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AI-Driven Consumer Analytics: A New Paradigm in Digital Marketing - Advances in Digital Technology and Data-Driven Business Practices
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AI-Driven Consumer Analytics: A New Paradigm in Digital Marketing - Advances in Digital Technology and Data-Driven Business Practices
This book offers a rich interdisciplinary perspective, blending artificial intelligence, business strategy, consumer analytics, data science, and real-world applications. It connects AI applications with consumer analytics and assesses its impact on the evolution of new marketing paradigms.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 17 de mayo de 2027 |
| ISBN13 | 9781809230157 |
| Editores | Emerald Publishing Limited |
| Páginas | 304 |
| Dimensiones | 150 × 220 × 20 mm · 490 g (Peso (estimado)) |
| Editor | Shalender, Kumar (Chitkara University, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |
| Editor | Singh, Tanuj (Voorhees University, USA) |
| Editor | Singla, Babita (Chitkara University, India) |
