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Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences - Emerald Points Moriuchi, Emi (Rochester Institute of Technology, USA)
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Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences - Emerald Points
Moriuchi, Emi (Rochester Institute of Technology, USA)
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
160 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de junio de 2021 |
| ISBN13 | 9781838671761 |
| Editores | Emerald Publishing Limited |
| Páginas | 160 |
| Dimensiones | 239 × 160 × 16 mm · 392 g |
| Lengua | Inglés |
