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The Economics Of Advertising (The International Library Of Critical Writings In Kyle Bagwell
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The Economics Of Advertising (The International Library Of Critical Writings In
Kyle Bagwell
This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising;
712 pages
| Medios de comunicación | Libros Book |
| Publicado | 26 de septiembre de 2001 |
| ISBN13 | 9781840643848 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 712 |
| Dimensiones | 150 × 220 × 20 mm · 1,06 kg (Peso (estimado)) |
| Editor | Bagwell, Kyle |
