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Business Strategy And National Culture: Us And Asia Pacific Microcomputer Multin Denise Tsang
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Business Strategy And National Culture: Us And Asia Pacific Microcomputer Multin
Denise Tsang
This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.
272 pages
| Medios de comunicación | Libros Book |
| Publicado | 29 de julio de 2002 |
| ISBN13 | 9781840644807 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 272 |
| Dimensiones | 156 × 234 × 26 mm · 542 g |
