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Gastronomy, Tourism and the Media - Aspects of Tourism Warwick Frost
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Gastronomy, Tourism and the Media - Aspects of Tourism
Warwick Frost
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
508 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de julio de 2016 |
| ISBN13 | 9781845415747 |
| Editores | Channel View Publications Ltd |
| Páginas | 244 |
| Dimensiones | 243 × 161 × 21 mm · 556 g |
| Lengua | Inglés |
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