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Handbook of Qualitative Research Methods in Marketing - Research Handbooks in Business and Management series Russell W. Belk
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Handbook of Qualitative Research Methods in Marketing - Research Handbooks in Business and Management series
Russell W. Belk
Offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. This work includes 42 chapters which provide a history of qualitative methods in marketing, and include discussions of thought in: research paradigms, research contexts, data collection methods, and more.
608 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de diciembre de 2006 |
| ISBN13 | 9781845421007 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 608 |
| Dimensiones | 169 × 244 × 40 mm · 1,23 kg |
| Lengua | Inglés |
| Editor | Belk, Russell W. |
