Recomienda este artículo a tus amigos:
Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series Vithala R. Rao
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Vithala R. Rao
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series
Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research.
616 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2009 |
| ISBN13 | 9781847202406 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 616 |
| Dimensiones | 169 × 244 × 38 mm · 1,21 kg |
| Lengua | Inglés |
| Editor | Rao, Vithala R. |
