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Building Brands: Corporations and Modern Architecture Grace Ong Yan
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Building Brands: Corporations and Modern Architecture
Grace Ong Yan
Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.
240 pages, 37 Illustrations, color; 86 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2020 |
| ISBN13 | 9781848224070 |
| Editores | Lund Humphries Publishers Ltd |
| Páginas | 240 |
| Dimensiones | 258 × 198 × 26 mm · 1,14 kg |
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