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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing Arch G. Woodside-Michael Gibbert-Francesca Golfett
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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing
Arch G. Woodside-Michael Gibbert-Francesca Golfett
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
352 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 2008 |
| ISBN13 | 9781848551725 |
| Editores | Emerald Publishing Limited |
| Páginas | 352 |
| Dimensiones | 162 × 235 × 41 mm · 851 g |
| Lengua | Inglés |
| Editor | Gibbert, Michael |
| Editor | Golfetto, Francesca |
| Editor | Woodside, Arch G. |
