Richard Sterry

Stay Away from the Buttercups - the Journey of the South Downs Triple Richard Sterry

Hatching a crazy goal to cycle the South Downs Way 3 times in succession seemed utterly ridiculous. The 300 mile journey had never been attempted before and was estimated to take 36 hours. Richard Sterry captured the hearts of 100's of supporters as he pushed his body way beyond what was thought possible.

Stay Away from the Buttercups delves into the thorough preparation and mental toughness required to pull off such an awesome feat. Describing the journey, whilst incorporating the buzz on social media, it shows how a record can be achieved.