Robin Hastings

Microblogging and Lifestreaming in Libraries Robin Hastings 1.º edición

Microblogging and lifestreaming applications like Twitter, Tumblr, and FriendFeed are all around you and your users in everyday life. Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools.

Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion.

Foreword - Ellyssa Kroski
1. Introduction: Microblogging and Lifestreaming Basics
2. Planning
3. Implementation
4. Marketing
5. Best Practices
6. Measures of Success
7. References and Recommended Resources