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CIM Coursebook: The Marketing Planning Process Ray Donnelly 1.º edición
CIM Coursebook: The Marketing Planning Process
Ray Donnelly
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de julio de 2009 |
| ISBN13 | 9781856177160 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 189 × 244 × 15 mm · 564 g |
| Lengua | Inglés |
| Editor | Megicks, Phil |
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