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The Trend Forecaster's Handbook
Martin Raymond
Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.
216 pages, 388 colour illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2010 |
| ISBN13 | 9781856697026 |
| Editores | Laurence King Publishing |
| Páginas | 216 |
| Dimensiones | 221 × 280 × 20 mm · 954 g |
| Lengua | Inglés |
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