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The Brain Sell: When Science Meets Shopping David Lewis
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The Brain Sell: When Science Meets Shopping
David Lewis
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de septiembre de 2013 |
| ISBN13 | 9781857886016 |
| Editores | John Murray Press |
| Páginas | 304 |
| Dimensiones | 153 × 231 × 22 mm · 476 g |
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