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The Economics Of Marketing (The International Library Of Critical Writings In Ec Martin Carter
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The Economics Of Marketing (The International Library Of Critical Writings In Ec
Martin Carter
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
768 pages
| Medios de comunicación | Libros Book |
| Publicado | 28 de octubre de 1998 |
| ISBN13 | 9781858987958 |
| Editores | Edward Elgar Publishing Ltd |
| Páginas | 768 |
| Dimensiones | 150 × 220 × 20 mm · 1,15 kg (Peso (estimado)) |
| Editor | Carter, Martin |
| Editor | Casson, Mark |
| Editor | Suneja, Vivek |
