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Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century Serge Dumont Main edition
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Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century
Serge Dumont
An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2003 |
| ISBN13 | 9781861976994 |
| Editores | Profile Books Ltd |
| Páginas | 256 |
| Dimensiones | 235 × 156 × 27 mm · 408 g |
| Lengua | Inglés |
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