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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management Alf H. Walle 1.º edición
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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Alf H. Walle
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
232 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2013 |
| ISBN13 | 9781906093907 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 157 × 242 × 18 mm · 490 g |
| Lengua | Inglés |
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