Tony Nourmand

Hollywood and the Ivy Look: The Evergreen Edition Tony Nourmand 2 Revised edition

This stunning book delivers a pictorial celebration of the look and attitude of 'Ivy.' Between 1955 and 1965 a coterie of discerning Hollywood hipsters appropriated the incomparable Ivy League clothing of America's East Coast elite. These West Coast actors elevated the Ivy Look to the height of cool and defined a quintessentially American male dress code for a new generation of movie audiences. From the button-down hip of Steve McQueen, Paul Newman and Anthony Perkins to the preppy sensibilities of Woody Allen and Dustin Hoffman; the understated but carefully selected components of the Ivy Look didn't shout 'look at me' but instead gave off an image of approachable correctness and laid back confidence. This volume digs deep into the photographic archives to produce the essential reference book for any pilgrim of the Ivy Look, and explains how it earned its place in history as the look of modern America.