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Luxury wine marketing: The art and science of luxury wine branding Peter Yeung
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Luxury wine marketing: The art and science of luxury wine branding
Peter Yeung
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de septiembre de 2019 |
| ISBN13 | 9781913022044 |
| Editores | Infinite Ideas Limited |
| Páginas | 300 |
| Dimensiones | 240 × 163 × 31 mm · 610 g |