John Hobday

The 4th Knowledge Revolution John Hobday

Did you know that we are living in the middle of the 4th Knowledge Revolution? A lot of businesses don't, and are paying the price for this. They are using outdated knowledge systems that are failing to harness the power of all this knowledge and, consequently, underperforming. With all the knowledge advancements that we've had since the war, including the birth of the Internet, productivity should be much higher than it is today. As a result, most organisations are lagging dangerously behind.




There are, however, some businesses who have invested in first-class knowledge systems that consistently outperform their competitors. How do they do it?




John Hobday has spent two decades researching and working on knowledge systems, and has seen first-hand what works and what doesn't. In this ground-breaking book, he reveals the components of every first-class knowledge system, and why each of them is imperative to the overall success of an organisation. These include:




Digital technologyComplexityA novel knowledge marketplaceThe 3rd human motivational drive

Whether you already have a knowledge system or you are thinking of setting one up, this book is essential reading.