Diane Weklar

Mastering the Money Maze Diane Weklar First edition

Mastering the Money Maze: 10 Secrets to Winning Business Financing provides a solution to the primary obstacle of business growth for both small and mid-sized companies--where to find financing and, most importantly, how to get it!  

In today's economy, potential lenders and investors are increasingly selective about who gains access to money. Mastering the Money Maze is a vital must read for any business or startup venture trying to fund expansion, to understand the specific steps they can take to win financing.

Mastering the Money Maze provides entrepreneurs with the insights of both lenders and investors that can make you their ideal candidate for winning financing, whether it be debt or equity.

Business strategist and serial entrepreneur, Diane Weklar, shows business leaders the strategies they can implement to win the money they need to finance their growth. She details how lender and investor requirements differ and how entrepreneurs can develop effective strategies to create winning proposals.

Diane Weklar is often referred to as the authority on accelerating business growth. Weklar, CEO of the Weklar Business Institute, is an innovative business strategist with a unique combination of corporate and consulting experience, as well as being a serial entrepreneur herself. Weklar has been igniting business growth for over 25 years by helping small and mid-sized businesses with the practical and useful tools to win the financing they need to grow.

It takes money to start and grow a business. While large corporations are awash in money, small and mid-sized businesses (SMBs) are struggling to obtain the resources they need.

Since 1977 SMBs have created three million new jobs annually. The 2008 financial meltdown stalled this job generator with financing sources tightening requirements. Today SMBs are not obtaining the credit and investment to grow their businesses and, in turn, the economy.

Mastering the Money Maze provides entrepreneurs with a practical guide to navigate the
intricacies of the financing maze. By focusing on what lenders and investors really want, businesses now have a clear path on how to get ready for debt or equity financing, and win the money they need to grow their organization.

A roadmap to success, Mastering the Money Maze presents readers with information to fund expansion and discover what lenders and investors really want and the specific steps you can take to win financing.

Specifically, Mastering the Money Maze will help businesses:

- Demystify the process of working successfully with lenders and investors

- Speak "finance" with the right terminology, stats and reports

- Develop persuasive, effective business models and marketing plans
 
- Highlight your competitive advantages

- And so much more...