Jeff Freedman

The Moral of the Story Jeff Freedman

In a world where people can learn about a brand's products and services from friends, family, and other trusted sources at the touch of a screen, brands must reconsider how they interact and build relationships with people. In this insightful and instructive book on brand marketing and storytelling, advertising agency veteran and CEO Jeff Freedman shares his personal journey of discovering how successful brands build strong relationships with people. Through stories of his own personal and business experiences, Freedman guides readers on how to discover and share the moral of their story to become a brand that audiences love. The Moral of the Story is a must-read that will cause you to rethink how you represent your brand and help build lasting, authentic relationships that will enable your brand to thrive.