Kelvin Dorsey

The Little Blue Book of Email Marketing Wisdom - The Little Blue Book of Email Marketing Wisdom Kelvin Dorsey

Harken: A knowledgeable marketer will make a few bucks, but the wise marketer will make a fortune. What is wisdom?Well, using email marketing as context, let me explain it this way: Knowledge is knowing that subject lines with all capitals get attention. Wisdom is knowing NOT to use all capitals in your subject lines. The reason is that using all capitals will only get you negative attention. You follow?Now, hear this: The saddest aspect of the advertising industry right now is that the industry gathers knowledge faster than marketers can gather wisdom. And, knowledge without wisdom is about as useless as a senior citizen with an iPad. Thus, this little book is wisdom focused. Yes, dear reader, this book is not designed to just stuff your head full of information (although there's plenty of that too) but rather stuff it full of wisdom. I'm talking about the ability to take the sales information in this book (and the sales information you already have between your ears) and turn it into dollars. That's right . . . sales!Although this book has a strong focus on email marketing, the wisdom therein transcends email marketing. Not only will this wisdom help you make a bundle of money selling your wares, but it will make you a more persuasive and influential individual, which of course, will affect everything you do. Enjo