Hsing-chun Tsai

Cross-cultural business leadership in Thailand Hsing-chun Tsai

A must read for all expatriate business managers who are currently or will be working in Thailand! Based on the views and experiences of 178 expatriate senior managers, this book aims to help readers understand the unique values, attitudes, and behaviors of Thai employees; avoid blunders; respond appropriately to local work practices; and lead/manage Thai employees effectively. Drawing from her rich research experience, Dr. Tsai makes the book informative and interesting to read. The cultural and religious background, the reasoning behind Thai behaviors and expectations, and why western management methods may not work in the Thai workplace are explained. The challenges faced by expatriate business leaders, their reactions to their Thai employees' unique characteristics, their cultural learning and adjustment journey, and their suggestions on ways to effectively lead and manage Thai employees are vividly presented using the very words spoken by them. The book is of extremely high value for non-Thais as it provides insights into managing and leading Thai employees from the perspective of expatriate business leaders. The book can also provide good reference for researchers and management consultants who want to gain empirical insights into cross-cultural leadership in Thailand and for the general readership wanting to learn about management issues in Thai workplaces.