Sherine Ann Lovegrove

The Aha! Moment Sherine Ann Lovegrove

Relapsing back into our old ways is a very familiar story for many of us who try to change problematic behaviours. Recent discoveries in neuroscience have explained how relapses happen and the iCAN(R) Model is a breakthrough in the field of personal change. This is because, for the first time we have simple tools that work with your natural brain processes, to help us take control of your mental state, so that those relapses are a thing of the past. In this book, you will learn how to use your brain's in-built mechanisms to overcome the three natural barriers to change so that those changes you choose to make, stick permanently. The iCAN(R) Model specifically focuses on harnessing the way that the brain naturally likes to work so that the change process is relatively easy and effortless to do. At a fundamental level, the neuroscience of change depends on the chemistry that creates AHA Moments. AHA Moments have been traditionally associated with spontaneous life changes and under controlled circumstances they can be induced chemically for therapeutic treatments in patients with addictive behaviours. The iCAN(R) Model is a natural yet simple process that encourages the creation of the same brain chemistry that generates AHA Moments, that can help us spontaneously change our behaviours for ever. Sherine has shared her unique story throughout her book as a framework so that you can easily identify and map you experiences onto the iCAN(R) sequence of steps. She has provided practical exercises and additional insights to help steer you towards generating your own Aha Moments. Last, she shows that a willingness to expose one's self towards being more open, vulnerable and compassionate is a powerful tool for any transformational process to happen.