Mr Les Altenberg

Legal Marketing Mr Les Altenberg

Legal Marketing: Winning the Game They Didn't Teach You in Law School is a not so subtle look at the good, the bad and the ugly of legal marketing. It offers a holistic perspective on what it takes to market a law practice, covering everything from: How a firm's culture affects the marketing function The do's and don't's of creating a meaningful firm "positioning" The benefits and drawbacks of each of the traditional and online marketing "tools" Figuring out who at the firm is going to implement the various marketing initiatives The role of IT in marketing How to measure whether the marketing is working Some thoughts as to what the future holds for legal marketing The book provides a comprehensive, (though also easy-to-read, lighthearted, irreverent, self-deprecating) look at how all of the many marketing elements work together to create a marketing "footprint" that goes a long way in determining success or failure.