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Basics Advertising 02: Art Direction - Basics Advertising Mr Nik Mahon
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Basics Advertising 02: Art Direction - Basics Advertising
Mr Nik Mahon
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
184 pages, 200 colour illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2010 |
| ISBN13 | 9782940411214 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 184 |
| Dimensiones | 164 × 229 × 17 mm · 342 g |
| Lengua | Francés |
