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The Fundamentals of Creative Advertising - Fundamentals Ken Burtenshaw 2.º edición
The Fundamentals of Creative Advertising - Fundamentals
Ken Burtenshaw
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
184 pages, 200
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de septiembre de 2011 |
| ISBN13 | 9782940411566 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 184 |
| Dimensiones | 203 × 230 × 14 mm · 418 g |
| Lengua | Francés |