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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age Iva Petkova Softcover Reprint of the Original 1st 2018 edition
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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Iva Petkova
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.
188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de febrero de 2019 |
| ISBN13 | 9783030080792 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 188 |
| Dimensiones | 150 × 220 × 10 mm · 254 g |
| Lengua | Alemán |
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