Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks - Antonella La Rocca - Libros - Springer Nature Switzerland AG - 9783030409951 - 15 de marzo de 2021
En caso de que portada y título no coincidan, el título será el correcto

Antonella La Rocca
Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks 2020 edition

Recibe un correo electrónico cuando el artículo esté disponible
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Antonella La Rocca

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

Aún no valorado

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research ? studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology ? the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.

Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors? mutually perceived identities ? continuously emergent and relationship-specific ? are the main factor in the development of business relationships and discusses the implications for management practice and research.

200 pages, 9 Illustrations, color; 1 Illustrations, black and white; XVIII, 200 p. 10 illus., 9 illu

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 15 de marzo de 2021
ISBN13 9783030409951
Editores Springer Nature Switzerland AG
Páginas 200
Dimensiones 150 × 220 × 10 mm   ·   294 g
Lengua Alemán  

Más del mismo editor

Ver todo de Antonella La Rocca ( Ej. Hardcover Book y Paperback Book )