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Marketing Tourism and Hospitality: Concepts and Cases Richard George 2021 edition
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Marketing Tourism and Hospitality: Concepts and Cases
Richard George
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.
75 Tables, color; 75 Illustrations, color; 60 Illustrations, black and white; Approx. 400 p. 135 ill
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de mayo de 2021 |
| ISBN13 | 9783030641108 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 500 |
| Dimensiones | 252 × 176 × 46 mm · 902 g |
| Lengua | Alemán |
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