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Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business M. Mer Galan-ladero 2021 edition
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Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business
M. Mer Galan-ladero
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de marzo de 2022 |
| ISBN13 | 9783030654573 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 435 |
| Dimensiones | 235 × 155 × 27 mm · 760 g |
| Lengua | Alemán |
| Editor | Alves, Helena M. |
| Editor | Galan-Ladero, M. Mercedes |
| Editor | Galera-Casquet, Clementina |
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