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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry 2021 edition
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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
332 pages, 7 Illustrations, color; 3 Illustrations, black and white; XXX, 332 p. 10 illus., 7 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de mayo de 2022 |
| ISBN13 | 9783030706975 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 332 |
| Dimensiones | 150 × 220 × 10 mm · 435 g |
| Lengua | Alemán |
| Editor | Okumus, Bendegul |
| Editor | Rahimi, Roya |
| Editor | Stylos, Nikolaos |
| Editor | Williams, Sarah |
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