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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues - Palgrave Studies of Marketing in Emerging Economies 2021 edition
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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues - Palgrave Studies of Marketing in Emerging Economies
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
15 Illustrations, black and white; Approx. 250 p. 15 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de octubre de 2021 |
| ISBN13 | 9783030813284 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 301 |
| Dimensiones | 150 × 220 × 20 mm · 535 g |
| Lengua | Alemán |
| Editor | Anani-Bossman, Albert |
| Editor | Anning-Dorson, Thomas |
| Editor | Boateng, Henry |
| Editor | Gujral, Meenakshi |
| Editor | Hinson, Robert E. |
| Editor | Kirgiz, Ayca Can |
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