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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies 2021 edition
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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies
Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
15 Illustrations, black and white; Approx. 220 p. 15 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de noviembre de 2021 |
| ISBN13 | 9783030837105 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 302 |
| Dimensiones | 158 × 219 × 24 mm · 522 g |
| Lengua | Alemán |
| Editor | Alcoriza, Gina |
| Editor | Balasubramanian, Kandappan |
| Editor | Gaffar, Vanessa |
| Editor | Jamaluddin, Mohd Raziff |
| Editor | Mensah, Ishmael |
| Editor | Rasoolimanesh, S. Mostafa |
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