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Commodity Marketing: Strategies, Concepts, and Cases - Management for Professionals 2022 edition
Commodity Marketing: Strategies, Concepts, and Cases - Management for Professionals
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
425 pages, 69 Illustrations, black and white; VIII, 425 p. 69 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de abril de 2022 |
| ISBN13 | 9783030906566 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 425 |
| Dimensiones | 150 × 220 × 20 mm · 816 g |
| Lengua | Inglés |
| Editor | Enke, Margit |
| Editor | Geigenmuller, Anja |
| Editor | Leischnig, Alexander |
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