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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science 2022 edition
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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science
In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.
239 pages, 15 Illustrations, black and white; XI, 239 p. 15 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de enero de 2023 |
| ISBN13 | 9783030931339 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 239 |
| Dimensiones | 150 × 220 × 10 mm · 391 g |
| Lengua | Alemán |
| Editor | Semeradova, Tereza |
| Editor | Weinlich?, Petr |
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