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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies 2022 edition
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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.
312 pages, 30 Illustrations, black and white; XIX, 312 p. 30 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de mayo de 2023 |
| ISBN13 | 9783030955830 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 312 |
| Dimensiones | 150 × 220 × 10 mm · 399 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | E. Hinson, Robert |
| Editor | Sakkthivel, A. M. |
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