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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics 2022 edition
Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics
The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
258 pages, 29 Illustrations, color; 43 Illustrations, black and white; X, 258 p. 72 illus., 29 illus
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de marzo de 2022 |
| ISBN13 | 9783030958084 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 258 |
| Dimensiones | 150 × 220 × 20 mm · 571 g |
| Lengua | Alemán |
| Editor | Ingarao, Aurore |
| Editor | Kaswengi, Joseph |
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