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Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour Viktor Smith 1st ed. 2022 edition
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Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Viktor Smith
164 pages, 38 Illustrations, black and white; XV, 164 p. 38 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de octubre de 2022 |
| ISBN13 | 9783031112058 |
| Editores | Springer International Publishing AG |
| Páginas | 164 |
| Dimensiones | 221 × 155 × 16 mm · 346 g |
| Lengua | Alemán |
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