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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals George P. Moschis 2022 edition
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals
George P. Moschis
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de octubre de 2023 |
| ISBN13 | 9783031130991 |
| Editores | Springer International Publishing AG |
| Páginas | 345 |
| Dimensiones | 150 × 220 × 10 mm · 508 g |
| Lengua | Alemán |
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