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Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing Joshua Penrod 1st ed. 2023 edition
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Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing
Joshua Penrod
This book explores the ethical and policy implications of the use of neuroscience in marketing. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance.
167 pages, 1 Illustrations, black and white; XI, 167 p. 1 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2022 |
| ISBN13 | 9783031185489 |
| Editores | Springer International Publishing AG |
| Páginas | 167 |
| Dimensiones | 155 × 219 × 15 mm · 344 g |
| Lengua | Alemán |
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