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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices Marco Pichierri 2023 edition
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Marco Pichierri
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
156 pages, XIX, 156 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de marzo de 2024 |
| ISBN13 | 9783031209130 |
| Editores | Springer International Publishing AG |
| Páginas | 156 |
| Dimensiones | 150 × 220 × 10 mm · 236 g |
| Lengua | Alemán |
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