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H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases 2023 edition
H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de julio de 2024 |
| ISBN13 | 9783031223952 |
| Editores | Springer International Publishing AG |
| Páginas | 213 |
| Dimensiones | 150 × 220 × 10 mm · 439 g |
| Lengua | Alemán |
| Editor | Haas, Maximilian |
| Editor | Kotler, Philip |
| Editor | Pfoertsch, Waldemar |
| Editor | Sponholz, Uwe |
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