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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport Cody T. Havard 1st ed. 2023 edition
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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
Cody T. Havard
Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation.
90 pages, 30 Illustrations, black and white; X, 90 p. 30 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de enero de 2023 |
| ISBN13 | 9783031234552 |
| Editores | Springer International Publishing AG |
| Páginas | 120 |
| Dimensiones | 150 × 220 × 20 mm · 303 g |
| Lengua | Alemán |
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