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Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society 2023 edition
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Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de agosto de 2024 |
| ISBN13 | 9783031365911 |
| Editores | Springer International Publishing AG |
| Páginas | 149 |
| Dimensiones | 150 × 220 × 10 mm · 226 g |
| Lengua | Alemán |
| Editor | Parayitam, Satyanarayana |
| Editor | Paul, Justin |
| Editor | Saini, Aarti |
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