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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de abril de 2025 |
| ISBN13 | 9783031557385 |
| Editores | Springer International Publishing AG |
| Páginas | 168 |
| Dimensiones | 150 × 220 × 10 mm · 283 g |
| Lengua | Alemán |
| Editor | Feijoo, Beatriz |
| Editor | Fernandez Gomez, Erika |
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