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Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing 2024 edition
Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing
Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de agosto de 2024 |
| ISBN13 | 9783031635151 |
| Editores | Springer International Publishing AG |
| Páginas | 216 |
| Dimensiones | 220 × 155 × 19 mm · 406 g |
| Lengua | Alemán |
| Editor | Ding, Qing Shan |
| Editor | Tabari, Saloomeh |
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