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Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de abril de 2025 |
| ISBN13 | 9783031786815 |
| Editores | Springer International Publishing AG |
| Páginas | 323 |
| Dimensiones | 157 × 219 × 25 mm · 578 g |
| Lengua | Alemán |
| Editor | Bashar, Abu |
| Editor | Chigora, Farai |
| Editor | Hassan, Azizul |
| Editor | Nyagadza, Brighton |
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