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Rethinking Advertising: Ethics and Effectiveness
Rethinking Advertising: Ethics and Effectiveness
These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de julio de 2025 |
| ISBN13 | 9783031865350 |
| Editores | Springer International Publishing AG |
| Páginas | 301 |
| Dimensiones | 150 × 220 × 20 mm · 539 g |
| Lengua | Alemán |
| Editor | Tinger, Mariah |
| Editor | Vandenberg, Kathleen M. |
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